over Germany are offered for corporate special tailored seminars. artistic-practical work in view of classic and contemporary strategies of art are the focus of the workshops.
What is a novelty in Germany and in some places is viewed with skepticism, in America since the 90's custom. Companies such as Boeing, the aircraft manufacturer or the computer company Xerox invite artists - to learn skills, especially in the terrain of art and in-house use Various experts from the fields of art. and the economy will keep asking the big advantages of Liaison art and business out and come to the conclusion that it is not enough today to promote the arts, but that the conscious integration of art in human resource development and organizational development to corporate philosophy great importance.
Bernhard von Mutius wrote that the company of the future will develop intellectual and emotional values communities, who know that the creative K apital of their employees is becoming their most important resource.
It is already apparent that values are also better value added communities. These companies are directed not only at of shareholder value, but are geared primarily to intangible assets such as creativity, employee satisfaction and of social responsibility.
